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1 image
сущ.1) общ. образ, изображениеSee:2) соц. представление, мнение, идея, образ, концепция (представление о чем-л. в сознании людей)popular image of smth — распространенное представление о чем-л.
White-collar crime and corporate crime are probably both under-recorded and certainly do not fit the popular image of crime as a working class phenomenon. — И преступность в среде белых воротничков и корпоративная преступность, вероятно, неполностью учитывается, и однозначно не соответствует распространенному представлению о преступности, как о явлении, свойственном рабочему классу.
See:3) соц., пол., марк. имидж, репутация, престиж, лицо, образ (впечатление, которое страна, фирма, политический деятель, кинозвезда, товар, торговая марка и т. п. производят на окружающих благодаря собственным характеристикам или с помощью пропаганды в средствах массовой информации)to build an image — создавать имидж [образ\]
elitist image — имидж [образ\] элитарности
image building — создание имиджа [образа, репутации\], построение [имиджа, образа\]
How do you preserve the superior image of a brand? — Как вы удается сохраняеть безупречный имидж бренда?
Syn:See:brand image, corporate image, advertising image, marketing image, product positioning, prestige pricing, image-maker, image builder, image building, image of organization
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имидж: впечатление, которое продукт, услуга или сама компания оставляют у клиентов благодаря характеристикам самого товара или рекламе; см. brand image;* * *впечатление, производимое на потребителей фирмой или ее товарами; репутация фирмы-----образ; репутация
См. также в других словарях:
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